What is the importance of non-trade cement and why should you care?
India, a developing nation, has many infrastructure and construction projects which require a huge amount of cement. Cement is one of India's most consumed raw materials; thus, it is the main ingredient of any foundation. In India, cement is marketed in two mechanisms. They are Trade Cement marketing and Non-Trade Cement marketing. Trade Cement marketing Trade Cement marketing is where a cement dealer buys the cement from the company and puts the cement for sale through his retail shop. Under this mechanism, taxes such as VAT and GST are levied, and so in this type of marketing, the Selling price involves shares of dealers, distributors, and retailers. Because of this, a customer pays more than the production cost. Trade cement is more costly than non-trade cement because it involves a share of the dealers. Non-Trade Cement marketing Non-Trade Cement marketing is where the cement is purchased directly from the cement factory. The manufacturer sells the cement directly to its cus...